In my report I will talk about how residential care homes advertise anti-discriminatory practice. I will discuss how patients moral standards, personal beliefs and values encourages to advertise anti-discriminatory practice. I will explain what complications may arise when trying to achieve anti-discriminatory practice. I will also give advice as to how someone could overcome issues similar to this.Within a residential care home it is noticed that they use various procedures in order to advertise anti-discriminatory practice. They use a person centred care access in order to access anti-discriminatory practice. Person centred access is when the care of a service user is focused around them and their individuality, and what their past, present and future wishes are for the care they receive. It helps to advertise anti-discriminatory practice if the target is on the service user with their needs and wishes, there will be no discrimination against service users within the residential home. This is relied on all members of staff focusing on ensuring the service users have a positive experience in the home, treated with respect and dignity, as the main aim is to guarantee they are happy and content at all times (The Health Foundation Inspiring Improvement, 2016). The residential care home uses ethical standards in order to promote anti-discriminatory practice. Ethical principles include beneficence for example to do well, non-maleficence for example to do no harm, honesty and justice. Types of discrimination include racial discrimination and sexual discrimination. As the residential home is using ethical principles and are being integrated into daily service provision, it means that residents are being treated fairly and are not being discriminated against on the base of their race, religion, gender, sexuality, or weight.Focusing on individual beliefs and principles and including them into daily work routines also helps to advertise anti-discriminatory practice. Each person has various individual beliefs and principles that they hold dear to them by respecting residents beliefs and values, there is no room for judging or discriminating what they believe in and what values they have. For example there are residents in the home with different religion and cultures, holding different beliefs and values which are all important to them, so we assure that we make them important to us too, to ensure our service users are always happy, never made to feel awkward or discriminated against due to their personal beliefs and values. Throughout anti-discriminatory practice there are various practices to help promote this, to keep in mind there are difficulties that can arise when someone is trying to achieve anti-discrimination practice. Health and Social care groups could have restricted places so the management are not allowed to proceed. An example of this For example, using the person centred care approach may be difficult for the health and social care organisation if there is an imbalance in the staff to service user ratio, and the members of staff do not have enough time to personalise There are many difficulties that can arise when implementing anti discriminatory practice in health and social care settings. A few of these are the care providers might not see that it is important to promote anti-discriminatory practice. If the care providers don’t see that is is important they will just treat every patient how they think they should be treated and they most likely won’t treat everyone exactly the same. Care providers might have different beliefs and values so might not promote anti-discriminatory practice. This links with the point above and they will ignore the promotion of anti discriminatory practice and the care provider will make judgement off their own beliefs and values. Health and social care professionals might not succeed to put the service users at the heart of service provision. This could mean the service users needs are put second and the service provider just give the service user the same treatment as everyone else. The health care professional might not end up respecting service users rights, choices and well-being, this is when difficulty may arise due to the service provider not being corrected the behaviour could carry out and claims could be put against the provider. For example the NHS only get a small amount of money per year from the government which means limited funding. This means it may be difficult for the care providers to get adequate training on rules for anti-discrimination. Overcoming these problems include public promotion of anti-discriminatory practice which might be a good idea, as not only do the health care professionals know about anti-discrimination but so do the public so they know what is right and what is wrong. This would also improve the public health care as people would be able to express their opinions if they notice something wrong in the way people are being treated. As well it means that everyone will get equal care within the healthcare environment which will then transfer into society because if they feel confident in one social situation their feelings will be transferred into other social situations. This can also be overcome by hiring a care provider which will help a person who needs care or help in the healthcare environment. It will help make the service user relax in the health care setting if they feel like no-one is against them. By hiring one care professional who is anti discriminatory the manger could get them to do talks to other staff and promote anti-discrimination to them. This will improve health care as the people they are hiring could bring new ideas to the organisation, and as well as this show that every race and gender are just as good doing the same job as people before them.