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Infographics are common to use in both digital and tactile media, including newspapers, magazines, blogs, books, etc. They are the most important medium of visual communication that used to provide a quick overview of a lot of information. For this reason, they are frequently used in business to fulfill greater business communication objectives.An infographic (short for information graphic) is defined as visual presentation of data and ideas in a form of a picture, as an attempt to simplify complex information and convey it to an audience in an easy-to-understand way. It can be used to communicate different types of information, such as: statistics, process, ideas, ect. In business, infographics can help an organization more effectively explain different types of business information to its internal and external stakeholders. For instance, infographics are great for external communication such as marketing communication or presentation of ideas with customers and consumers, and equally they are great for enhancing internal communication among members of the organization. Although, infographics can effectively represent different types of business information and they can play a powerful role in an organization’s communication strategy.However, some business owners, marketers, and managers tend to overlook the use of infographics to communicate other types of information. There is a need to understand that infographics becoming one of the most effective forms of content for communicating information in the digital age, and using them in business is a necessary need. Moreover, there is a lot of research that supports the idea of using infographics as an effective visual communication medium. First, one research says that vision is a huge part of the physical brain. Approximately 50% of the brain is dedicated (directly or indirectly) to visual functions. In addition, neurons that are responsible for visual activity take up a large portion of the brain’s real estate, representing approximately 30% of our total gray matter. Second, another research says it would be less complicated for the brain to process infographics than pure text. In comparison to how the brain deals with images, processing pure text requires considerably more mental effort. Last, another research says the brain is designed to seek out things that are different. Information that is in some way novel or unusual, as with infographics, attracts the brain’s attention. In addition, there are many visual learning benefits associated with infographics as follows. Firstly, improving understanding of information, ideas and concepts. Secondly, enhancing critical thinking and developing ideas. Lastly, improving retention and recall of information.Furthermore, there are a number of reasons why infographics work successfully in business communication and marketing strategies. First, infographics are easy to digest, where understanding information from screen’s infographics is faster than understanding information from tactile media such as book and magazines. In this era, the speed and time of understanding information is critical and an demand. Second, infographics have shareability, where they relay the gist of information quickly, increasing the chance for it to be shared. Onthe other hand, reading large texts takes a lot of time and therefore is less likely to be read or shared. Last, infographics are different and unique, allowing for an organization’s contents and products to be noticeable. Hence, using infographics can help in differentiating organization, brand, or ideas, which is critical to gain audience’s attention to achieve success in business.

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