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INTRODUCTION

Marketing plays a major
role in  any business organization to  promote their products.               E-Marketing (Electronic Marketing) are also known as Internet Marketing,
Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the
process of marketing a product or service using the Internet. E marketing not
only includes marketing on the Internet, but also includes marketing done via
e-mail and wireless media so also called as email marketing.              It uses a range of technologies to
help connect businesses to their customers.

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Objectives
of study

·        
To study the types of digital marketing

·        
To study the opportunities

·        
To understand the pros and cons of  Digital Marketing

 

Chapter
2 – Opportunities

 Incremental Revenues

• Lower cost of sales

• Easily attract new
customers through very targeted and measurable marketing efforts

• Global reach is
easily possible

• Segmentation and
reaching Target Audience is easy and effective

Reduced
Cost of Marketing

 • Digital Marketing basically requires an
attractive and user friendly website

 • Provides lowest cost of sales

 • Enables easy reach to very large audience

 • Low cost of acquisition per customer

Brand
Image and Exposure

 • Improving business’s visibility to a very
targeted audience for long term relationship

 • Build a community around your business to
improve its brand value

 • Help enhance offerings and delivered value
preposition

Driving
Incremental Revenue

• Various marketing
opportunities available

• Advantages of each
approach/tactics

• Return on Investment
for various approaches

• Focusing in the right
direction

 

Chapter-
3 Pros and Cons

 Pros  of Digital Marketing

1. Very low cost.

2. Access a massive audience.

3. Caters to multiple demographics
simultaneously.

4. It is Super fast.

5. Digital marketing reaches decision-makers.

6. Digital marketing creates 2 way brand
interactions.

7. Opportunity to expand your customer
service.

8. If done right – Higher levels of brand
loyalty.

Cons  of Digital Marketing

1. Time consuming.

2. Know how to handle negative public
reactions because they will come fast at you.

3. Takes control out of your hands.

4. Difficult to determine your ROI. 
Only 1 in 3 digital marketers report that they can reliably measure the results
they receive from their digital marketing efforts. Another 1 in 3 digital
marketers say that they don’t know if they are measuring their metrics or Key
Performance Indicators correctly.

5. Campaigns are very easy to copy.

6. Can get lost in the online white noise that
exists.

7. Judges you on first impressions.

 

 

Chapter
2 – Opportunities

 Incremental Revenues

• Lower cost of sales

• Easily attract new
customers through very targeted and measurable marketing efforts

• Global reach is
easily possible

• Segmentation and
reaching Target Audience is easy and effective

Reduced
Cost of Marketing

 • Digital Marketing basically requires an
attractive and user friendly website

 • Provides lowest cost of sales

 • Enables easy reach to very large audience

 • Low cost of acquisition per customer

Reduced
Cost of Marketing

 • Digital Marketing basically requires an
attractive and user friendly website

 • Provides lowest cost of sales

 • Enables easy reach to very large audience

 • Low cost of acquisition per customer

Driving
Incremental Revenue

• Various marketing
opportunities available

• Advantages of each
approach/tactics

• Return on Investment
for various approaches

• Focusing in the right
direction

 

 

 

                                   

CONCLUSION

•Digital marketing
methodology is designed to drive company’s online success.

•We start by
understanding what winning means to your business and where your current
challenges lie

•Our
approach is customized to bring together the power of Search Engine
Optimization (SEO), Pay Per Click (PPC) advertising, and Social Media Marketing
(SMM) to create remarkable, results-driven marketing programs.

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