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MARKET ANALYSIS SUMMARY

Usually a market
can be segmented into 4 types such as Geographic, Demographic, Psychological
and Behavioral. It generally gathers an information of customers about their
needs and wants. Marketers need to take idea from the segments for evaluating
the market.

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As our plan is to
provide organic fruits and vegetables to the market, it will be very tough to
serve the whole market with our service.

So, to be useful we
have segmented our market and our target customers are

1.     
Families
who are interested in fresh organic food.

2.     
People
of urban areas.

3.     
As we
would try to promote our products on online also, the active people on online
will be our target customers too.

MARKET SEGMENTATION

GEOGRAPHIC

We will segment our
market mainly geographically.

We would try to
segment our market geographically because the service we are planning to
provide will be are basis. Besides we are determined to set up our organic food’s
shop and our office room at Bashundhara Residential Area. Bashundhara is an
urban area and through analyzing the market we have found that there is a
lackings of fresh organic fruits and vegetables. Besides through analyzing the
area we have seen that the families existing in this region are very much
conscious about their basic foods quality.

DEMOGRAPHIC

We have also used
some demographic tricks to segment our market such as:

FAMILY SIZE: Single
or joint both type of families who are conscious about fresh vegetables and
fruits are our target customers.

OCCUPATION: As our
mission is to provide healthy foods we would try to consider the literate
society as they are more conscious about food.

GENRATION: We have
plan to promote our business on online also, so the active sensible generation
will be our target customers too.

TARGET MARKET SEGMENT
STRATEGY

To create an
effective target marketing strategy we will be following these measures:

1.    
BUILDING STRONG
RELATIONSHIPS WITH CUSTOMERS:

Building a strong
relationship with customers is one of the keys to gain success in any business.

In order to build
strong relationship with customer we would always try to provide the service
that have promised to give.

2.    
ATTACHMENT WITH
SUPPLIERS:

Suppliers are our vital needs to
start up our business. We would
try to carry on our business by maintaining a good understanding with them.

3.    
ADVERTISEMENT:

We
have plans for mass advertisement and promotion of our business through online and
practically also.

MARKET NEEDS

We have a rising
population in our country. But we have a little amount of sufficient fresh
foods to provide the needs of our market. The market we have targeted has a
great need of fresh organic vegetables and fruits.

MARKET TRENDS

Though food is our
basic need, the market of this sector has a mass competition. It will be easy
for us to enter the market as our products are daily needs of market. We would
have to make a room for trust on customers mind to keep on going with our
business.

MARKET GROWTH

Market growth is
always an important factor of a business. As the people of our country is
increasing day by day it has a huge impact on the market too. We will be trying
to keep up with the growing market. We have plans to spread out our business
throughout Dhaka city in future.

DISTRIBUTION PATTERN

As we have a plan
to rent a shop to provide our products we will be distributing our goods
directly to our customers.

COMPETITION AND BUYING
PATTERN

Our market will be very competitive as we will be
new to market. We have several local marketers who are selling same goods. We
will be providing various kinds of vegetables and fruits to our target
customers and the customers will be able to get their goods at our shop what we
have planned to rent in
Bashundhara Residential Area.

MAIN COMPETITORS

Analyzing the
market we have found that, it will be very much competitive to sell out our
goods in such a way. The local marketers have strong network with the existing
customers of the market. In order to inter the market we have provide our
service in such a way that may give a satisfaction to our target customer. In
our market our main competitors are local marketers.

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